‘The Hoarding’

‘Yr Hysbysfwrdd’


Robert Alwyn Hughes

From the early 1930s, Shell took the whole of Britain as inspiration for one of its most effective advertising campaigns. Instead of simply advertising Shell oil and petrol, the company promoted motoring as a pleasurable activity, encouraging people to get out and enjoy the pleasures of the countryside.

Shell commissioned many famous names in British Contemporary Art to produce illustrations for posters in a wide variety of artistic styles. Images of unusual landmarks, historic sights and inspiring landscapes appeared on the sides of Shell delivery lorries transporting cans of fuel to customers across the country. 

As John Hewitt at Manchester Metropolitan University has written, “In the early 1930s….Shell started systematically to identify itself….with the euphoric values of nature and art. The posters are....superb pieces of art in their own right”.

We are immensely grateful to the Shell Art Collection at the National Motor Museum for the loan of three original posters for this exhibition and hope that the works produced for our campaign will also stand the test of time and similarly inspire.

For more information on the Shell Art Collection at the National Motor Museum

1.   Discover the Valleys - Canfyddwch y Cymoedd

      Sarah Abbott

2.   Ogmore Vale, Late Afternoon - Cwm Ogwr, Hwyr yn y Prynhawn

      Harry Robertson

3.   End of Terrace, Glyncorrwg 1 - Pen Teras, Glyncorrwg 1

      Tom Hammick

4.   Blaenrhondda from Hen Dre'r Mynydd 1 - Blaenrhondda o’r Hen Dre'r Mynydd

      Alan Young

5.   Maesycwmmer Viaduct - Traphont Maesycwmmer

      Philip Watkins

6.   The Big Cheese, Caerphilly - Y Caws Mawr, Caerffili

      Robert Macdonald

7.   Blaengarw 1

      Mary Lloyd Jones

8.   Sgwd Isaf Clun-gwyn, Waterfall Country - Sgwd Isaf Clun-gwyn, Bro Sgydau

      Gareth Hugh Davies

9.   Blaenafon Ironworks I - Gwaith Haearn Blaenafon I

      Pete Monaghan

10.  Tredegar

      Becky Adams

11.  Flying High Over Ebbw Vale - Hedfan yn uchel dros Glynebwy

      Sarah Goodey

12.  Cyfarthfa and the Taf Fechan - Cyfarthfa a’r Taf Fechan

      Robert Alwyn Hughes

13.  ‘The Hoarding’ (Dowlais Top to Swansea Bay) - ‘Yr Hysbysfwrdd’ (Dowlais Top i       Fae Abertawe)

      Robert Alwyn Hughes

Cyfarthfa Castle Museum & Art Gallery

The 'Ironmaster' William Crawshay commissioned Cyfarthfa Castle in 1824. This grand castellated mansion overlooked his immensely successful ironworks and has been called, "the most impressive monument of the Industrial Iron Age in South Wales".

The museum houses the first steam whistle, the first voting ballot box and dresses by Laura Ashley and Julien McDonald.  The surroundings, Cyfarthfa Castle, home to William Crawshay II and family, serve as a reminder to the Ironmasters dominance over the town and the wealth the iron industry brought to the area.

New Exhibition
May 1  - June 15 2014
Cyfarthfa Castle Museum & Art Gallery

also featuring Robert Alwyn Hughes

click here for exhibition brochure

All profits will go to support heritage in the valleys though The Valleys Regional Park/The Valleys

Posters are 90 cm X 60 cm on superior quality paper and cost £25 each + p&p

Send email to blaengad@blaengad.co.uk to place an order stating which poster you want